The Brand Studio by Jason Alan

Brands for businesses who are done looking generic.

Custom brands, websites, and Google Search advertising for small businesses and local brands. Strategy, design, and execution from a marketer who built a $700M+ business using the same systems.

$700M+Built using these systems
15+ yearsIn branding & marketing
1-on-1Personal attention, every project
Brand Identity• Custom Websites• Google Search Ads• SEO Setup• Lead Capture• Social Templates• Print Collateral• Email Systems• Annual Refresh• Brand Identity• Custom Websites• Google Search Ads• SEO Setup• Lead Capture• Social Templates• Print Collateral• Email Systems• Annual Refresh•
Why a brand studio for small businesses

Most small business brands look like every other small business.

Templated Squarespace themes. Canva logos. Generic stock photos. Google Ads set up on autopilot that burn through budgets without producing calls. It works against you the moment a real customer compares you to a real competitor.

We build custom brands, websites, and ad systems that signal who you actually are — what you sell, who you sell to, and what working with you feels like. Then we wire in the Google Search advertising, lead capture, and reporting so the whole thing actually produces business instead of just sitting there.

“

The small businesses winning their markets have one thing in common: they own their digital presence. Not a template. Not someone else's platform. Theirs.

Jason Alan, Founder
What We Build

Four things, done at the highest level.

01

Brand Identity

Positioning, logo system, color, typography, and voice. A cohesive brand you can use everywhere — website, ads, print, signage, social.

  • Brand strategy & positioning
  • Logo suite & wordmark
  • Color, typography, imagery
  • Brand guidelines document
02

Custom Website

Editorial-quality, fast-loading site built specifically for you — no templates, no drag-and-drop themes. SEO-tuned, mobile-first, hosted on Cloudflare.

  • Custom design (no templates)
  • Google Ads landing pages
  • Schema markup & SEO setup
  • Cloudflare hosting & analytics
03

Google Search Ads

Managed Google Search campaigns that put you in front of people actively searching for what you sell. Real bidding strategy, real tracking, real ROI.

  • Keyword strategy & targeting
  • Ad copy & landing page fit
  • Conversion tracking setup
  • Monthly optimization & reporting
04

Annual Refresh & Care

Ongoing site maintenance and a yearly refresh of your existing pages so your brand keeps pace with your business.

  • Yearly content & copy refresh
  • Page updates & new section adds
  • SEO & performance tune-up
  • Security & uptime monitoring
Packages

Three ways to start.

Each package is a fixed scope and fixed price. Add-ons are à la carte. We start with a free 30-minute conversation, no obligation, just a clear read on what you actually need.

Foundation
Starter custom website
from $1,995

A clean, custom-designed 3-page website with SEO and lead capture. The fast, focused entry point for small businesses that need to look serious online.

  • Custom 3-page website
  • Basic logo & color palette
  • SEO setup & schema markup
  • Lead capture form
  • Mobile-first responsive design
  • Cloudflare hosting & analytics setup
  • 2 rounds of revisions
  • 30 days post-launch support
2–3 weeks
Start with Foundation
Signature
Complete digital system
from $8,995

Everything in Studio, plus Google Search ads, print, and email systems to keep you visible monthly. The complete marketing infrastructure, in one engagement.

  • Everything in Studio, plus:
  • Custom 8–10 page website
  • Google Search Ads setup (3 months)
  • Instagram + Reels template kit
  • Print collateral: brochure + signage
  • Email newsletter system
  • Editorial calendar setup
  • 60 days post-launch support
  • Unlimited revisions in scope
8–12 weeks
Start with Signature
All projects begin with a free 30-minute discovery call. 50% deposit to start, 50% on delivery. Pricing is a starting point — final scope and price set after the discovery call.
Add-ons & Retainers

More, as you need it.

Annual Refresh

Yearly refresh of your existing pages. Updated copy, refreshed visuals, SEO and performance tune-up.

$895 / year

Care Plan

Monthly hosting, security & uptime monitoring, analytics review, and small page updates as needed.

$99 / month

Monthly Retainer

Ongoing design + content support beyond the Care Plan. Up to 10 hrs / month.

$1,250 / month

Page Additions

Add new pages to an existing site. Custom-designed to match your existing system.

from $495 / page

Domain + Hosting Setup

Custom domain registration + Cloudflare deployment + email forwarding.

$295 one-time

Site Audit & Strategy

Comprehensive review of an existing site with specific, prioritized recommendations.

$495 one-time
How It Works

A repeatable process. No surprises.

01
Discovery Call

30 minutes. Free. We talk about your goals, your market, what's working, what isn't. You leave with clarity, even if we don't end up working together.

02
Proposal & Scope

Within 48 hours, a fixed-scope proposal. Clear deliverables, clear timeline, clear price. No retainer surprises.

03
Strategy & Direction

Discovery session. Mood boards, positioning, audience profile. You sign off on direction before any design begins.

04
Design & Build

The actual work. Website, marketing materials, CRM, integrations. Two to three concept rounds, then refinement to final.

05
Launch & Hand-off

We deploy your website, set up your domains, hand over editable files, and walk you through running the system yourself.

06
Post-Launch Support

30 or 60 days of included support depending on package. Optional retainer for ongoing work.

✓

This is for you if

  • You run a small business or local brand ready to invest in presentation
  • You want a real custom brand and site, not a template
  • You're tired of looking like every other business in your market
  • You care about how your business presents at a higher level
  • You want one partner across brand, web, ads, and ongoing care, not five vendors
✕

This isn't for you if

  • You want the cheapest theme-and-go option on the market
  • You expect a custom website launched in 48 hours
  • You're not ready to invest beyond a $99 monthly platform
  • You want someone to push generic templates at scale
  • You're not ready to take an hour for a strategy call
Frequently Asked

Real questions, straight answers.

Why work with you over a generic design agency?

Because I've actually built and sold using the systems I'm selling — $700M+ in sales at a boutique luxury real estate team, powered by the same brand, website, and Google Ads infrastructure I'll build for you. Most design agencies build pretty things that don't produce business. I build systems that do.

How long does a project take?

Foundation: 2-3 weeks. Studio: 5-7 weeks. Signature: 8-12 weeks. Timelines start from the moment you sign off on the strategy and direction.

Do I own everything you create?

Yes. On final delivery, you receive editable source files (Figma, Photoshop, Illustrator), the deployable website code, brand guidelines, and full asset libraries. You own all of it.

What kinds of businesses do you work with?

Small businesses and local brands — restaurants, boutiques, professional services (law, medical, dental, financial), contractors, consultants, real estate agents, home services. Anywhere a strong brand and a real Google presence produces leads.

How does the Google Search Ads service work?

See the Google Search Advertising packages above (Presence, Amplify, Spotlight, Impact). All plans include keyword strategy, ad copy, landing page recommendations, conversion tracking, and monthly reporting. Ad spend is separate from management fee — you pay Google directly for clicks.

Can I hire you for smaller, one-off work?

Yes — the Page Additions, Site Audit, and Annual Refresh add-ons are designed exactly for that. If you don't see a fit, reach out and we'll let you know whether it makes sense.

What's the payment structure?

50% deposit to start, 50% on final delivery. Care Plans, retainers, and Google Ads management are billed at the start of each month. Everything is fixed-fee, no hourly surprises.

Do you work with clients outside New Jersey?

Yes. All of our work is done remotely with weekly video calls. You don't need to be in New Jersey to work with us.

Let's Build

Ready to look like the business you actually are?

Start with a free 30-minute discovery call. We'll talk through where you are, where you want to go, and whether what we do makes sense for you. No pitch deck, no commitment.

Free30-min discovery call
48-hrProposal turnaround
FixedScope & price, every time